MINI Clubman Tweed run 2016
The new MINI Clubman as a true gentleman, participates in the most vintage and gentlemen-like event of the year…the TWEED RUN event at Spetses! Poseidonion Grand Hotel in Spetses, was selected as the hosting venue for the 3rd Tweed Run in Greece where MINI participated as a sponsor. New MINI Clubman was navigating the bicycle ride pointing out the route to the several stops over.
Key elements of the event, among others, were the product placement at the hotel’s entrance, the impressive branding alongside the hotel, the darts competition, as a fun activation for the attendees for winning a 2 day trial with clubman, give aways for Ladies & Gents and a Tea Break by MINI Clubman with tissues and biscuits made by D.Alertas. Both, the targeted guests of the TWEED RUN per se along with the popularity gained through SM, resulted in a huge engagement with the new MINI Clubman.