MINI Clubman Roadshow 2016

The challenge here was to design and organize a test drive event with the MINI Family at selected locations across Greece, providing the attendees a unique experience! Two spots in Athens, one in Thessaloniki, 1 in Larisa and one in Hrakleio and Patra were selected to host the MINI roadshow 2016. 

Golden Hall and Marina Floisvos hosted a specially designed tent decorated in a premium look ‘n’ feel.  Visitors of the mall as well as MINI lovers, booked test drive with their favourite MINI model.

Message of the roadshow : WE ARE FAMILY. MEET ALL MINIs.

The event was a total success with the vast majority of the guests stating they would attend a future MINI event. Lastly, 372 test drives were booked, in total(all cities included).