GERMANOS Get On Board
Get on board activation takes advantage of the Student period of September and aims to attract students & boost traffic at the Germanos stores. The whole activation intents to create buzz among the community of students, maintain and enhance the student pool (what’s up –COSMOTE) and increase product sales especially through students offers.
We developed an online application with instant win mechanism and gave the chance to students to win technology gifts and offers by taking part. Through a unique promotional plan we covered more than 400 OTE-COSMOTE-GERMANOS stores in 28 cities & islands all over Greece. Promo teams covered the areas near stores in order to connect with students, inform them about the activation by distributing promotional leaflets. The basic purpose of the activation was to drive traffic in Germanos stores.
People’s engagement was really amazing!
- The activation reached over 200.000 contacts
More than 60% of people visited stores in order to scan their barcode and win!