In order to present the New BMW series 5 to retailers and a selected corporate audience, we created an exclusive & premium event equivalent to the new model’s aesthetics and technology.

For the needs of the event, we chose Ekali Club as a place that perfectly fits the overall image of BMW. The event's decoration along with the color scheme (black and blue), contributed to the creation of a magical atmosphere. The flow of the event included a short business history review from BMW’s key executive speakers and ended up with unveiling the new BMW 5 series. The results of the event were 81% show up rate and the creation of awareness about the model’s specifications.