BMW Roadshow Q4 2016
Nine cities of Greece were selected to host the BMW Joy Tour 2016, a test drive event where the guests had the opportunity to enjoy the unique driving experience that BMW models offer. At OAKA, where the main event took place, the attendees had the chance, apart from scenic test drives, to push the BMW’s models to their limits by doing parkour test drives.
Also, important features of the event were the branded isobox, the specially designed driving track for kids and the well trained promo team from which the guests got detailed information about the cars. The factors mentioned above, contributed decisively to the event’s success, with the majority of participants stating that they were fully satisfied while a total of (from all cities) 792 test drives were booked.