THE CHALLENGE

The Athlete’s Foot is launching a new store in Thessaloniki and want to impress the audience of the city. The company expected an event that will make a buzz!

THE SOLUTION

The event would take place inside the new store, so we created a stylish and eventful atmosphere for whoever wanted to visit it! The campaign run for 3days with promoters meeting with the people of the city giving away Instant Win leaflets for the day of the event. People with a leaflet could go in the store scan and find out their prize! Everyone participating had a potential to win a variety of gifts : 3D printed stickers, Taf Jockey Cups and branded power banks! The biggest prizes were a pair of shoes and a giftcard of 100€! Balloons, snacks and beverages were at the visitors’ disposal, creating a powerful event along with the dj. People at the event had the chance to take funny photos in a specially designed photo booth (props of facebook symbols were included) and keep it in their memories with an instant print from the booth! Furthermore people who made purchases at the store that day would get in a draw to win a giftcard of 200€!

THE RESULT

During the 3 days of the campaign 927 3D stickers were given and 2500 Instant Win leaflets were distributed!